LBI International/Hybris Software newly developed e-commerce platform QuickLive Lifetime is, according to the two companies, the only fully scalable eCommerce platform on the market.The “pay as you grow” platform enables online businesses to grow from software-as-a-service (SaaS) entry level to multi-million SKU enterprise ownership without the need to upgrade or change platforms-something that is both potentially risky (in terms of customer loyalty or familiarity with your storefront) and potentially expensive. The scalable  integrated eCommerce and marketing services platform is being launched at E Commerce Expo 2009 Today in London, England…which I am going to pretend I am reporting live from.

Back in North America, another development with big e-commerce implications is taking place. Apple recently announced that it will allow the purchase of virtual goods in its free apps on the iPhone and iPod Touch. Previously in-app purchases were allowed in paid applications only and through the Apple Store, but the app makers themselves were not allowed to sell product within the app like similar game makers and app developers on Facebook, who enjoyed more freedom. Many developers felt Apple was being too constricting and would benefit from allowing the similar freedom for eCommerce to flourish within its app realm. So expect a flood of frivolous things to now buy every time you play a game on your iPhone. The biggest winners so far are iPhone game app developers who account for 20% of the 85,000 apps available for the  iPhone and iPod Touch (yes…there are that many).

I know many Vancouver software companies are also pleased with this development as it opens the way for new e-commerce iPhone developments in the future, and puts pressure on other device makers to free up options to consumers as well.

Well I’m going to head for some fish and chips and beers now at the local pub with some local blokes I met at the convention today. Ta ta for now.