Dot What? An inconvenient truth – Part 2

By Wes | July 7th, 2009

al-gore-big-room-dot-eco-bid1After receiving a phone call from one of the founders of Vancouver BC’s Big Room, I’m happy to revisit my previous post concerning the competition now surrounding the .eco gTLD bid that will be finalized hopefully by this 2010. Okay, here are some refinements to the post.

According to Jacob Malthouse, co-founder of Big Room, they actually started the exploration into .eco before the Dot Eco boys in Hollywood did, and they had made it known. So it more accurately has stuck in their craw (still don’t know what that is) especially since, according to Jacob, Big Room did in fact make efforts to connect with Dot Eco to discuss things proactively; There was no reply from California. So now that we’ve cleared that up, here’s why Big Room is better suited for this in my humble bloggerpinion than Al Gore and his camp:

After talking with Mr. Malthouse, I really get the sense that this is a passionate attempt to create something that will get environmentalists, NGOs, everyday contientious consumers, and business up to the next level of ecological responsibility and utility through the next level of networking and communications possibilities that this domain will create. Profitability aside. And secondly as a believer in free market economics I believe that nothing will benefit green business philosophy and environmentalism more than making it profitable and attractive to invest in. So for this post I go out beyond the usual realm of interest (ecommerce, seo, technology etc) and get a little philosophical. Now back to business.

An array of free services and features are planned to create further value to the .eco TLD that goes beyond the cultural cache of the suffix itself. And the Big Room .eco idea apparently didn’t begin as a TLD, which likely explains why the array of services and features they have planned come embedded in the proposal as it is developing. To paraphrase Malthouse it will essentially become the largest database on the planet in which to find and connect to information and services offered by companies who strive to practice environmentally responsible if not proactive practices. And for those in a community of thought that at times have had a startling array of discontinuity in methods and approaches, considering they’ve had such common aspirations and values in my experience, that sounds pretty useful. My only criticism now is that it’s difficult to ascertain these qualities about the Big Room bid from their site and from what little else I’ve been able to read in other blogs and articles. Yeah it sounds good…but explain to me now why it sounds good to me. Luckily in my case I actually got a phone call that did just that. The details are equally as intriguing as the big picture, for one who is interested in both web developments and the environment.

It will basically foster a huge increase in the efficiency one will find, exchange, and build upon information by anoyone interested in using and exploring the services that will come with this TLD. And it will be good for Vancouver SEO companies and the web industry in Vancouver in general if Big Room gets the bid. Which is something I’ve felt from the beginning regardless of how playfully cynical I may be and sound at times . So where’s my rebuttal phone call from Al Gore…I’m waiting.

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