If anything, humanity has wowed itself with an innate ability to innovate, create and rethink approaches to problem solving. Yes we can be pretty damn crafty (like this guy to the left who almost figured out how to fly before plunging to his death) and the technologies we create tend to be an answer for many of the challenges we face. But they can often be the most expensive route too, and they don’t always work. In the worst cases, the technologies we create can become a bigger problem in and of themselves. (Take nuclear weapons for example…)

Far too often, young companies or companies who are experiencing difficulty will turn to technology as their first option- hoping that their dwindling revenue, poor customer service or dysfunctional work-flow can be solved by a simple gadget. Online business software and business technology can amplify what you do right and yes it can also solve glitches in your business model, but before you go searching for the elusive simple gadget to make everything right make sure you look carefully at everything that doesn’t heavily involve technology first. These fixes are usually free, and considering that, can often get you far more bang for your buck.

It’s good once in a while to step back and ask yourself this one question:

“What is one simple and inexpensive thing I can do to improve my business?”

You might find that more often than not you’ll have a good answer for yourself. And as you continue to make these simple and cost-effective improvements a part of your business model hopefully you’ll find that technology will be something you see as an asset in your growth and success and not a cure-all for your problems.

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Tags: business technology, eCommerce, online business software, software for the web, web based business

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