If you spend any time on Facebook, you’ve probably noticed it’s getting a little corporate in there. Every major brand, from Coke to Huggy’s Diapers has a page. And why wouldn’t they? Ten million people sign up to brand pages on Facebook every single day.

And the same thing is happening, though to a smaller degree so far, on Twitter. Major brands are loving the connection and two-way communication available to them by having a presence on social media sites. The social networks love it, because it brings in money. And clearly we the people enjoy it too. After all, 1,305,000ish Jet Blue Twitter followers can’t be wrong.

But what about those little companies? How can that little mom n’ pop car detailing place compete with the big boys when it comes to getting all social network-y? Well, it seems that, increasingly, they’re hiring experts to help them. That’s right, in this day and age even small companies with small budgets are realizing that spending cash on social network-vertizing is a winning proposition.

And where there’s a niche, there are consultants. For $450, that little car detailing place gets an expert to post Twitter and Facebook updates and generally social network up a storm. Or, for companies with a little more cash, the advertising agency ThinkInk LLC charges $10,000-$20,000 grand a month for integrated marketing services, with a heavy influence on the social networking stuff.

With online advertising spending rivalling or surpassing that of traditional mediums, no company, however small, can afford to ignore the reach of internet marketing. And with many saying that old-school online advertising is becoming less and less efffective, a company with just a few dollars to spend could do worse than using it to up their profile on the big social networks.

Related posts:

1. Facebook, Freud and Marx: Social stratification and profit in social media
2. Why Social Media is the New Search
3. American retailers finally hit the social media nail on the head with a Black Friday to remember

Tags: Facebook, online advertising, online marketing, Social Media, Twitter

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